DunnCryptogamesforfree, Daya; Huang, Shengya! When it comes to Dunhuang, it is historically the strategic base of the Western regions of the Central Plains Dynasty and the international trade center on the Silk Road. Dunhuang culture, represented by grotto murals and Dunhuang suicide notes, is an important part of the open system of Chinese civilization.
On May 25, Dunhuang, Gansu welcomed a group of "special" guestsCryptogamesforfreeHuamao Liquor walked into Dunhuang with cultural scholars, dealer representatives and media friends. With the theme of "exploring the Ancient and Modern Harmony of the Silk Road", Huamao Liquor began a journey of exploration of Chinese culture. Under the background of the increasing concentration of soy sauce wine development, Huamao Liquor, through this high level of immersive cultural experience, not only goes further in the expression of brand differentiation, but also re-recommends it in the core customer group through interlinked in-depth experience. improve the brand texture at the same time, but also promote the Maotai culture and the Silk Road culture to get a new integration and collision.
Originality, Huamao's "show" cultural experience is full of feelings.
Music, wine, starry sky, desert, canopy. Who would have thought that in the center of the desert, a beautiful cultural performance would be so intoxicating: this is a desert center far from downtown Dunhuang, and the stage of the Chinese cultural tour of Huamao wine "exploring the Silk Road, Ancient and Modern Heming" has sprung up at the Dunhuang station. under the open starry sky, the beautiful flying fairies in the Dunhuang Mogao Grottoes are transformed into a beautiful dance performance, through time and space, cultural blending, ancient and modern dialogue. Intoxicated the guests at the scene.
How to treat the collision between Huamao wine and Dunhuang culture? Zhao Hu, honorary chairman of the Dunhuang Federation of Literature and Art and former curator of the city cultural center, thinks:
Starting from the source of history, this activity explores the quintessence of Chinese civilization, which not only reflects Huamao's responsibility for the promotion and inheritance of Chinese culture, but also plays the harmony and beauty movement of Silk Road culture and Maotai culture. It will effectively promote the integration and innovation, inheritance and development of the two cultures.
Indeed, 2100 years ago, Zhang Qian went to the Western regions and opened up a Silk Road with far-reaching influence between China and foreign countries. As an important city of the Silk Road, Dunhuang has since become the hub of east-west transportation, where the four major civilizations and three religions in the world reflect each other. Maotai, 2300 kilometers away from here, has been the throat of water and land transportation in Sichuan and Guizhou since ancient times. "Sichuan salt goes to Guizhou and Qin merchants gather in Maotai." both Dunhuang and Maotai have played a unique role in bridging the cultures of the East and the West and exchanges between the North and the South. all reflect the equal and inclusive value orientation of Chinese civilization and the open mind of mutual benefit and pluralistic blending.
Maotai culture and Silk Road culture coincide with exploration, innovation, development, inheritance and blending. In order to further enrich this sense of culture and experience, Huamao also invited Fang Jinlong, a famous Chinese music artist and contemporary representative of the five-string pipa, to bring a unique skill-pipa performance. under the desert starry sky of the hometown of pipa, the sound of national music rose and went crazy. On the whole, from the beginning of "Silk Road style", to the acceptance of "National Leya", and then to the most wonderful part of "Ode to China", from ancient times to the present, from small to big, from camel bell to fine wine, from Dunhuang to Kyushu, it is intoxicating.
Guests from Chengdu mentioned how they felt about the event: shock, emptiness and broadness. It is true that "unless you come in person, it is hard to say". If we were not among the murals of one of the caves in the Mogao Grottoes, if we hadn't climbed Mingsha Mountain to see the "crescent moon", if we hadn't walked hard in the desert wilderness, it would be difficult for us to feel the vastness and grandeur of Chinese traditional culture. It is also difficult to emerge a strong sense of patriotism. Here is Dunhuang, here is the magic show of Huamao wine, and here is the Ashram and Pure Land of the soul.
Exploring Dunhuang, what did Huamao find?
In the current liquor brand expression tends to homogenization, content recommendation increasingly volume, whether for Huamao liquor, or for other sauce brands, how to find the core and fulcrum of their own brand differentiation, and through an efficient way to express it, to reach more people becomes the key.
Huamao Liquor was founded in a heart of filial piety. In 1862, Guizhou salt merchant Hualianhui produced mellow Huamao wine for filial piety to his grandmother. Since the restart of the brand, Huamao has always embraced good intentions, constantly devoted itself to public welfare, and actively rewarded the society, which has been widely praised by all sectors of the community. Zhang Wu, chairman of Tianjin Huaxia Wine Co., Ltd., mentioned in his speech: the Mogao Grottoes, which is known as "the longest, largest and richest gallery in the world", including 39 murals and silk paintings promoting the Buddhist thought of gratitude. While filial piety is a traditional virtue of the Chinese nation, it is an everlasting feeling, and the return of kindness and filial piety coincide with each other, which may be an important reason for the encounter between Huamao Liquor's "Journey to explore Chinese Culture" and Dunhuang.
Starting from Maotai and exploring Dunhuang, we will also enter a number of representative historical and cultural cities such as Qingdao and Yangzhou, so as to make Huamao culture and Chinese civilization share weal and woe and complement each other, further demonstrate cultural self-confidence and promote cultural prosperity. This is the great love and responsibility of Huamao Liquor, whether it is rooted in the original intention of Xiaoshan culture, or actively engaged in public welfare, or exploring Chinese culture, this is not only the practice of Huamao under the cultural Maotai, but also a responsible brand industry in the new cycle.
Huamao exploring Dunhuang is not only a search for Maotai culture, but also a tribute to the spirit of the Silk Road, so that different civilizations can collide with each other, but also a kind of revival of traditional culture. Zhu Jianjun, curator of Gansu Bamboo slips Museum and researcher of Dunhuang Research Institute of Lanzhou University, starts from three dimensions: grottoes murals, Dunhuang suicide notes and bamboo slips documents. this paper reveals in detail the reasons why Dunhuang has become an important part of the open system of Chinese civilization, as well as its rich academic, historical and cultural values now and even in the future.
I don't know if you have noticed that over the years, places including Dunhuang and Qufu have become more and more places that entrepreneurs, cultural scholars, and even ordinary people are willing to go. China's excellent traditional culture is being accepted and seen with a more confident attitude. In this sense, exploring Dunhuang is actually exploring the pulse, origin and authenticity of Chinese traditional culture. Huamao Liquor, which believes in "filial piety and kindness", integrates its own brand texture and cultural beliefs into the tide of traditional culture and innovates with heart., feel with emotion, and present with intention, thereby allowing more people to feel the differences and temperatures of this brand. This may be a more advanced expression, but also a more differentiated personality manifestation and interpretation of the background.